eDelivery is an innovative logistics technology platform designed to streamline delivery solutions for large retailers, shopping centres and brick-and-mortar stores. I was engaged to help bring the brand to life, building on an existing logo to develop a bold, tech-driven visual identity and cohesive look and feel across all marketing touchpoints.

My role included designing the website, shaping the user experience to clearly communicate a complex new product, and creating a full suite of sales collateral, including brochures, pitch decks, presentations and social media assets. Working closely with the client, I helped simplify and position eDelivery’s offer for market, supporting their early business development efforts. The brand has now secured its first major client and is currently in soft launch phase.