In 2022 and 2023, I led the design and delivery of one of Melbourne’s most atmospheric winter events, The European Night Market at Madame Brussels Lane.

Working with ISPT, I created the visual identity for both years of the event, including signage, social media assets, on-site wayfinding, and market maps. I also designed bespoke decals and decorations to help transform the laneway into a cosy, European-inspired destination.

Beyond the design, I contributed to theming, event planning, and on-the-ground delivery, helping coordinate styling, stallholder setup, and site logistics. With over 30 stallholders and more than 10,000 visitors each Friday in July, the event became a staple of Melbourne’s winter calendar and brought fresh energy to this hidden laneway.