Perched above Circular Quay with views of the Sydney Opera House, Junk Lounge is a stylish Asian fusion restaurant and cocktail bar in the heart of the CBD. As Head Graphic Designer at C!NC Hotels, I led a brand refresh aimed at attracting a younger, corporate crowd and driving interest in private events.

To reposition the venue with a more urban edge, I simplified the logo and introduced bold, graffiti-inspired design elements with an Asian twist, drawing on tattoo motifs, street art textures, and a richer, moodier colour palette. The result was a brand identity that felt more contemporary and energetic, resonating with the millennial professional audience while staying true to the venue’s cultural roots.